Answer engine optimisation
When AI answers, make sure it mentions you.
More and more questions are answered by AI before anyone clicks a link. We make your site a clear, trustworthy source for those answers, and we track where you're mentioned and cited.
- Google AI Overviews, ChatGPT, Perplexity, Copilot and Gemini
- Answer-ready content in Arabic and English
- Citations tracked every month
- Built on solid SEO
Search now answers the question itself
Answer engines reply with a written answer instead of a list of links. Google's AI Overviews and AI Mode, ChatGPT search, Perplexity, Microsoft Copilot and Gemini all work this way, and they name the websites they draw on.
Fewer clicks, more influence
When an AI answer appears, people often click fewer links. Being named in the answer is how you stay in front of them.
Citations matter
Answer engines link to the sources they rely on. A citation puts your brand inside the answer itself, at the moment someone is deciding.
Arabic is an opening
There is far less good Arabic content online than English, so clear, accurate Arabic pages have a real chance of becoming the source an answer quotes.
SEO still comes first
Answer engines lean on pages that search engines already find and trust. That's why AEO builds on SEO rather than replacing it. Search engine optimisation
Giving AI good reasons to quote you
Answers first
Pages that state the answer plainly in the opening lines, then give the detail, under headings that match the questions people ask.
Facts that can be checked
Specific figures, dates, sources and author details, kept up to date, so an engine can verify what it repeats.
Content no one else has
Your own data, methods, prices and expertise: material answer engines can't find anywhere else.
One consistent identity
Your name, description, services and locations stated the same way on your site, business profiles, directories and social accounts, so engines are sure who you are.
Mentions on trusted sites
Reviews, industry articles, partner pages and directories that confirm what your own site says.
Open to the right crawlers
We check that AI search crawlers can reach your pages, and agree with you which AI training crawlers to allow or block.
Readable without scripts
Key content served as plain HTML, because many AI crawlers don't run JavaScript.
Structured data that removes the guesswork
Structured data labels your pages in a vocabulary that search engines and AI systems understand. It doesn't guarantee a citation, but it tells machines exactly who you are and what you offer.
Organisation
Your name, logo, contact details and official profiles, linked together.
Services and products
What you offer and where, marked up so it's read the same way every time.
Locations
Addresses, opening hours and service areas for each branch.
Articles and authors
Who wrote each article, when it was published and updated, and what qualifies them to write it.
Questions and answers
Markup for pages that answer real questions.
Site structure
Breadcrumbs that show how your pages relate to each other.
Tested and monitored
Every type validated in both languages, and checked again after site changes.
Tracking what's hard to see
AI answers don't come with a full analytics report, so we combine every reliable signal available.
Google Search Console
How often your pages appear in Google's AI features, by page, country and device, wherever Search Console shows it for your site.
Bing Webmaster Tools
How often Microsoft's AI answers cite your pages, which ones, and for which searches.
Visits from AI assistants
Visits from ChatGPT, Perplexity, Copilot and Gemini, counted separately in your analytics.
A monthly question panel
A fixed set of 20 questions your customers ask in each language, put to the main answer engines every month, recording whether you're mentioned, cited or recommended.
Competitors in the same answers
Which competitors appear alongside you, and what their pages do that yours don't.
From invisible to cited, step by step
- 1
Baseline
We put your customers' key questions to the main answer engines, in both languages, and record who gets cited today.
- 2
Foundations
Crawler access, page speed, structured data and the SEO basics that answer engines depend on.
- 3
Answer-ready content
Key pages rewritten, and new ones added, that answer questions plainly with facts engines can verify.
- 4
A wider footprint
Consistent profiles, and mentions on trusted sites that back up what your site says.
- 5
Track and adjust
A monthly report on citations, AI visits and changes, with the plan for next month.
Part of every SEO plan
AEO depends on solid SEO, so it comes as part of our SEO plans.
There's no separate AEO price, because it comes with every SEO plan. Search engine optimisation
Speak to an expertWhat people ask about answer engines
What is AEO?
Answer engine optimisation is the work of making your website a source that AI answers draw on and cite, in tools such as Google's AI Overviews, ChatGPT, Perplexity, Copilot and Gemini. You may also see it called generative engine optimisation, or GEO.
Is AEO different from SEO?
It builds on SEO. Answer engines mostly draw on pages that search engines already find, trust and rank, so the SEO basics come first. AEO adds answer-first content, structured data, a consistent identity across the web and the tracking of citations.
Can you promise we'll appear in ChatGPT or AI Overviews?
No. These systems decide for themselves what to show, and their answers change from one question, and one day, to the next. We improve your chances and measure them honestly.
How do you know if we're being cited?
We combine the AI reports in Google Search Console and Bing Webmaster Tools, visits from AI assistants in your analytics, and a monthly panel of questions we put to the main answer engines.
Does it work in Arabic?
Yes. Google's AI answers and the main AI assistants all answer in Arabic, and there is less good Arabic content for them to draw on, which gives well-written Arabic pages a real opening.
Should we block AI crawlers?
It depends on what you want. Blocking the crawlers behind AI search can keep you out of those answers. Blocking crawlers used only to train AI models is a separate choice. We explain the trade-offs and set the rules you choose.
Do we need an llms.txt file?
It's a proposed format for guiding AI tools, and the major search engines haven't said they rely on it. We can add one, but we focus on what's known to work.
How long until we see results?
Changes to content and structured data can be picked up within weeks, once pages are crawled again. Citations build as your pages earn trust, over months rather than days.
Answer engine optimisation
See what AI says about you today
Tell us your website and the questions your customers ask. We'll check what the main answer engines say, in Arabic and English, and who they cite.